If you have not heard of Pinterest phenomenon yet, you must have been living under the rock. This social website is generating massive interest, especially in a business world. The site enables you to promote your products and services through something called ‘vision boards’. It has an estimated traffic of 1.36 million visits per day.
So what exactly is Pinterest and how should you use it?
Although Pinterest is classed as a Social Website, its aim is to help businesses increase their brand awareness. A massive 68 percent of all Pinterest users are women, a fact many big brands are taking advantage of. Consequently, Pinterest became a lively, fresh and imaginative social site that offers top trends, fashion tips, simply everything that is chic and in at the moment through masses of photo and video boards.
At the moment, you can join Pinterest by an invitation only. An existing user can invite you, or you can ask Pinterest to send you an invite.
If you are using Pinterest for personal use, you simply create an account on Pinterest and that is where the fun begins. You can set up unlimited online boards and ‘pin’ items to them. Give them different names according to what they are- this is your chance to be organized whilst having fun!
Now let us look at the difference between a regular user and a business user on Pinterest:
Let’s say, a regular user called Jane joins Pinterest. Jane creates different boards, such as Shopping, Handbags, Favourite Movies etc. She browses Pinterest for ideas using the ‘Search’ box; she types in the search word ‘flowers’ (I’m using an example here). When she finds a photo she likes, she hovers over the picture with her mouse and chooses from the following options:
Repin, Like, Comment.
If Jane chooses to Repin the photo, she will then have a choice of her boards to pin it to. Furthermore, she can share her chosen photo of flowers with her friends on Facebook and Twitter,
plus all her Pinterest followers.
Jane is doing all this for fun. For Jane, this website is a board of her dreams, her interests and her likes. She does not think of Pinterest as a business.
Now let us look at the business that owns Jane’s photo of flowers on Pinterest:
A local store in, let us say, London, wants to promote their services through Pinterest. They have created a business account, which means they used their business name. The store then created boards for their products. They created ‘Fresh Today’, ‘Wedding’, ‘Special Offers’ and so on. It cost the florist absolutely nothing to set this up.
With each photo they pinned to the boards, they included their contact details and marketing information. They have also included their website, which lists store opening hours and delivery terms.
When Jane repined their photo along with their marketing information, she had in effect marketed their services for them, free of charge, amongst all of her friends and followers. If she shared this photo on Facebook and Twitter, the potential reach of users seeing this activity is huge- we are talking thousands of people. Will some of them visit this company’s website for more information, share the photo further and order their flowers? You bet!
Can you now see the massive marketing opportunity Pinterest offers?
You might say, well, it works for products- but what if I sell services? Is Pinterest going to work for me? The answer is yes, absolutely. Here is an opportunity for you to provide educational videos and boards with free help and advice. As long as you offer your potential customers lots of value and information, they will visit, share and buy.
Pinterest also gives you the tools to pin items to your board quickly and efficiently. You will have ‘Pin It’ tool at the top of your browser, which enables you to pin photos and videos off any website you are visiting. Please be aware of copyrights- do not pin off a website that does not allow sharing. Pinterest does not work with Facebook, however, pinning videos off You Tube is allowed. Add your ‘Pin It’ button on your ‘Goodies Page’ here:
You can incorporate Pinterest into your Facebook Timeline for an immediate sharing. Just go to ‘Settings’.
Will Pinterest work for you and your business? Approach it the right way and it will. You should see a growth of visitors to your website but, like anything else, Pinterest takes time and dedication to achieve the right results. As they say, a picture is worth a thousand words.